Filmmaker Jody Hill was hired by Toyota to direct the new advertising campaign for the 2011 Toyota Sienna, which the company hopes will pull them out the the bad publicity they have endured since so many Toyotas have been recalled lately. Commercial actors Brian Huskey and Rachel Drummond played the parts of “Mr. and Mrs. Sienna, of the Sienna Family. The hope is that humor and cuteness will help uplift Toyota’s image.

In an effort perhaps to come back from all the negativity which now surrounds the “Toyota” name, the car manufacturer has targeted the “family” audience, namely those who drive minivans. A new minivan add for the Toyota Sienna Minivan has drawn thousands of viewers to YouTube to view this new ‘rap’ video featuring a “soccer mom” and middle class dad rapping ans swaggering like ganstas. while singing about their “Swagger Wagon” in a cute yet goofy commercial. The video shows the family by their minivan, mom, dad, a boy and a girl, all swaying, swinging their arms, rapping along as clips of disposable diapers and children’s toys flash on the screen. The mom and dad sing the praises of the benefits of owning a minivan, while attempting to make themselves still look cool.







Tags: minivan rap song, paul burling, el gran show, consejeria de educacion canarias, farma 2010 srbija, ou