During World War II, Spanel contributed more than $1 million to the war effort, his profit from war materiel contracts. When the war ended the company used the materials developed for life jackets for other purposes, particularly for intimate apparel garments such as girdles and bras.
Playtex is noted for a focus on comfortable girdles (the 18 hour girdle and its coordinating range, and the I can't believe it's a girdle range) and innovation in brassiere design such as the introduction of the cross your heart patented design which enjoyed a worldwide success. Many different names in different languages such as Coeur croisé in French, Zeuber Creuz in German, Cruzado Magico in Spanish, now with many imitators appeared as the patent expired. All Playtex branded products were manufactured at the Dover complex at the time.
Playtex was the first to advertise tampons on television. Using live models instead of mannequins to model bras in TV commercials was also a first for the company.
In the 1960s, Playtex subsidiary ILC Dover had a contract with NASA to produce their space suits.
Types:
Playtex. Secrets silken luxury underwired Bra
Playtex. Cross Your Heart lightly lined bra
Playtex Style – 18 Hour Comfort Shaping Bra
Playtex 18 Hour Active Lifestyle Bra
Playtex Nursing Underwire Bra
Playtex 18 Hour Satin and Lace Comfort Strap Bra
Playtex Secrets Ultimate in Support Minimizer Underwire Bra
Playtex 18 Hour Stylish Support Bra Style 4608
Playtex 18 Hour seamless comfortflex bra
Playtex Expectant Moments Underwire Alternative Nursing Bra Style 4426
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